Well Advised

School of Motion has been a valued client for nearly three years, and we truly enjoy working with them. They are an exceptional company, filled with top-tier talent from the animation industry. When we first started collaborating, we encountered workflow challenges due to their website being handled by three different agencies. This resulted in inconsistent design systems, a Webflow build using multiple frameworks, confusing information architecture, and slow load times. Understanding the existing setup was a puzzle, and it required five to seven times more effort to work on the website. This inefficiency led us to propose a complete redesign from the ground up—a significant responsibility we were ready to tackle. School of Motion offers meticulously crafted online training courses led by industry professionals. These courses help you master software, design techniques, and animation principles through engaging, real-world projects. Through extensive research, stakeholder interviews, and competitive analysis, we identified that the existing website was not effectively communicating key offerings, course suitability, or showcasing alumni work to inspire potential students. Our goal was to address these issues by clearly explaining why School of Motion stands out, showcasing work from over 25,000 talented alumni, offering various courses to meet diverse needs, and ensuring the courses remain up-to-date and relevant.